United Nations Regional Information Centre for Western Europe (UNRIC)
The United Nations European Ad Competition
Established in 2004, UNRIC, as the UN’s only Regional Information Centre aims to inform and engage European citizens on the global priorities of the United Nations.
UNRIC services 23 countries of Western Europe and covers 13 languages, providing information and documentation to the countries of the region. Our information outreach activities extend to all segments of society and joint projects and events are organized with key partners, including governments, the media, NGOs, educational institutions and local authorities.
UNRIC also disseminates information materials, major UN reports and documents, press kits, posters, fact sheets and brochures.
“Create4theUN” is a Europe-wide advertisement competition first launched in May 2010, open to citizens of 48 European countries. The competition is part of UNRIC’s wider efforts to draw attention to the need to renew Europe-wide commitment to achieving the specific development targets set by world leaders in the framework of the Millennium Development goals.
In 2010, we asked Europeans to create an ad with the message “we can end poverty”. This year we asked them to create an ad saying "NO to Violence Against Women”. Both competitions generated much interest with nearly 5,000 submissions and several hundred thousand visitors.
The 2012 ad competition will be on Water as the world prepares for the Rio+20 Conference in June.
Winning ads are published in newspapers across Europe and the finalists are presented at exhibits throughout the year.
The annual competition is part of our yearly campaign which focuses on raising awareness of priority issues on the Secretary-General’s agenda
The competition also provides valuable experience for anyone interested in pursuing an education and/or career in advertising, marketing, graphic design or a related field. It is designed to reward and showcase excellence in creative advertising whilst also offering Europeans a way to use their creativity to send a strong message that in a world of 7 billion the Millennium Development Goals can, and must, be achieved.